A little while ago I was chatting to a client about advertising. Specifically, print advertising. He was contemplating running an advertisement in a well known mens publication but was battling to justify the cost - about R40k. His main concern was around tracking how effective the advert would be. Without placing some sort of coupon or QR code or tracking code, the only numbers he could use were the circulation figures given by the publication itself.

In our previous post (Reason #1: Perception) we discussed the huge amount of people trawling the internet consuming information. The internet is all about communication. It has opened up a variety of channels to get your message out there. We consumer more information more often than ever before. This is why online marketing is evolving at such an enormous pace.

So why do you have a website? Think about it. Most people don't. It seems to usually fall under the business essentials checklist: Logo, Business cards, Website.

All too often a website is just there because "Our clients expect us to have one".
Few people actually take the time to think about their website as the most valuable marketing tool they have available. Over the next few weeks I'm going to write about the reasons you should have a website and more importantly why it should be at the centre of your marketing strategy.