Google is without a doubt the most popular search engine in the world. It gives us access to almost every website or document you could possibly want to find on the internet. But do you know how to search efficiently? Did you know the Google search bar is also a calculator, a dictionary and a unit converter? Do you know how to search specifically for documents or within certain time frames?

There is no doubting we're in the midst of a digital revolution. Perhaps this is the way things were always going to go or perhaps the recent economic downturns have forced businesses to reinvent themselves. Either way, businesses are having to adapt to survive. The internet has created an entire industry that is rapidly changing the way consumers interact with brands. The traditional sales funnel is morphing in to a variety of channels aimed at meeting cinsumers where they are. If your message isn't being 'pushed' to the consumer and 'pulling' them to your website, well, you're left behind. 

Facebook has changed the way many people interact with the internet. In fact, many people who didn't interact with the internet have started to as a result of social media. I know that my own mother has started to use Facebook. Which is bizarre as she wouldn't know how to book a flight online or even how to search through Google but engages with friends online quite easily. This rise in popularity has given rise to a new acronym in the online marketing world - SMM (Social media Marketing). So why has social media so important to business?